An expert managed ad operations team for publishers

Content Ignite offers a 'Managed Ad Operations' service to publishers to let them do what they do best - focus on growing their business and creating great content, while our team manages campaign execution from start to finish.

What Do We Offer?

Free up your time and resources internally by making Content Ignite part of your team to manage campaign implementation, reporting, and billing.

We'll make it nice and simple to transition from in-house ad operations to outsourced. Our specialist team will go through discovery with you on the existing campaign setup including current brands & advertisers, available inventory, potential new inventory and ad unit integration directly with your internal or external development team.

After that, sit back and relax and allow Content Ignite to manage day-to-day campaign processes while you concentrate on your business and content.

Full Service Offering

  1. Yield Management
    Maximising publisher revenues through strategic ad placement, detailed performance analytics, and adaptive pricing strategies in ad operations.

  2. Demand Management
    Utilising advanced SSPs to manage ad demand, and robust demand partnerships to enhance revenue optimisation with our Fusion Wrapper solution.

  3. Campaign Management
    Our experts manage your direct ad campaigns with precision, maximising engagement and performance for your advertisers.

  4. Account Management
    We deliver a bespoke account management service for each of our publishers depending on their requirements with regular touchpoints and communication methods.

  5. Additional Service Support
    Depending on your needs, we offer more than just revenue, campaign, yield and demand management...

Additional Services

Our publishers needs far exceed just ad operations support, this is why we don't just stop at ad ops...

Commercial Support
It's more than just ad operations - we support the running of your campaigns and we can provide sales and commercial support to help you obtain more direct campaigns.

Optional Creative Support
Our Content Ignite Studios team are used to creating dynamic and engaging ad creative for our advertisers and we can become the perfect extension for your in-house sales teams.

Technical Support
Ad trafficking can be a fine art at times with many conflicting factors around delivery, forecasting & troubleshooting. After 20 years of hands-on experience, you can count on our support.

Supporting you and your campaigns from start to finish

With the power of Contextual through Content Ignite's Fusion tag technology, we are able to offer your prospective advertisers more than just your 'basic' campaign. Our team are skilled with running Contextual campaigns through Content Ignite's vast ad suite of products and solutions.

As part of your team, Content Ignite will discover the true goals of each campaign between you and your Advertisers and strive to obtain those goals with a combination of expertise and technology - keeping your direct advertisers rebooking.