Optimise Revenue Streams with Demand Mix Insights

Analyse revenue distribution across direct, programmatic, and fallback sources to identify opportunities and enhance monetisation strategies effectively.

Gain Clarity on Ad Inventory Performance

Visualise demand splits by partner, channel, advertiser, and platform to uncover trends and make informed optimisation decisions.

With features allowing you to analyse;

1. Revenue Distribution
2. Analyse Performance
3. Track Campaigns
4. Data Views
5. Identify Trends

Benefits of Demand Mix

The Demand Mix Hub visualises revenue sources by channel and partner, helping publishers optimise inventory balance and boost overall monetisation performance.

Visualise Revenue Distribution Across Demand Sources

The Demand Mix report provides a detailed visual breakdown of revenue from various demand sources, including Direct, Programmatic, and Fallback. This allows publishers to easily compare performance and identify opportunities for optimisation.

Analyse Performance by Partner, Channel, and Platform

Dive deeper into your ad inventory's performance by examining metrics across different dimensions such as Partner, Channel, Advertiser, and Platform. This granular analysis helps in pinpointing high-performing areas and those needing improvement.

Track Campaign Origins and Effectiveness

Understand the source of your direct campaigns—whether initiated by the Publisher or Content Ignite—and analyse their spend and impressions. This insight aids in assessing campaign success and planning future strategies.

Customise Data Views with Advanced Filters

Utilise filters like Ad Server Grouping and Dimension Filter to tailor the data presentation to your specific needs, enabling focused analysis and better decision-making.

Identify Trends with Interactive Charts

Leverage interactive charts to monitor trends in Revenue, Impressions, Fill Rate, and Viewability over time. These visual tools facilitate quick identification of patterns and performance shifts.